AboutCintra Consultancy Pte Ltd

Led by operators. Built for scale.

Consulting, content and talent, under one roof: 40+ in-house specialists, backed by 700+ talents in the Cintra Network.

Join us

Cintra's four leads on one org-chart line: Jonathan Lee, Ayumi Ng, Kenley Chin and Cindy Budiman — **JonathanLee***Co-founder & CEO***AyumiNg***Group Executive Director***KenleyChin***Creative Director***CindyBudiman***Head of Operations*

40+In-house specialists

700+Talents in the Cintra Network

30+Brands served

150+Campaigns

S$10M+In media buys

10,000+Hours shot

01Who we are

One team · one brand · yours

In-house dedication. Agency depth.

Agencies grow by splitting your team. We grow without splitting yours.

The best of both. The overhead of neither.

What you get

01Dedicated to your brand only

02Works from your office

03A bench on call for peaks

04Senior review on every piece

05Vetted & trained by experts

06No hiring, HR or CPF

02Leadership

Four leads · one org line

Led by operators.

Consulting

Jonathan Lee

Co-founder, CEO & Principal Consultant

Jonathan co-founded Cintra and leads its consulting practice as principal consultant. His background is in content: he was Head of Content at Hepmil. He is also Managing Director of Go! Go! Agents! and a co-founder of Memedef Group.

ConsultingCompany direction

Experience

Managing Director, Go! Go! Agents!
Co-founder, Memedef Group
Ex-Head of Content, Hepmil

Client success

Ayumi Ng

Group Executive Director, Strategy, Partnerships & Client Success

Ayumi leads strategy, partnerships and client success. The account managers, institutional partnerships and tenders, and the casting and creators team all sit under her.

Client successPartnershipsTenders

Experience

Director of Partnerships, Go! Go! Agents!
Ex-Hepmil
Ex-AsiaOne

Creative

Kenley Chin

Creative Director

Kenley leads Cintra's creative work. He turns each client's business goals into creative goals, takes the work from brief to final asset, and gives the final sign-off on every deliverable.

CreativeFinal sign-offCreative team

Experience

Ex-Apple

Operations

Cindy Budiman

Head of Operations

Cindy runs operations: the production schedule, team capacity, quality control and hiring, so work ships on time across every team.

OperationsScheduling & QCHiring

Experience

Ex-Stratgeist

03The team

40+ in-house specialists

The specialists on your brand.

Hwee

Solutions Consultant, Business Manager

Consulting

Hwee works with new clients from the first conversation to a signed plan, across retainers, projects, home tours, creators and podcasts.

Works withJonathan Lee

Uzair

Solutions Consultant, Business Manager

Consulting

Uzair scopes and wins new work, from the first call to the proposal, with recent projects for property, interior design and renovation brands.

Works withJonathan Lee

Shana

Performance Marketing Lead, Account Manager

Client success

Shana runs Cintra's paid media: Meta and TikTok campaigns built on weekly creative tests and judged on cost per lead and return on ad spend.

ExperienceEx-TDCX

Works withAyumi Ng

Justin

Performance Marketing Lead, Account Manager

Client success

Justin manages client accounts day to day, including some of Cintra's longest-standing brands, from the monthly content plan to renewals and reporting.

ExperienceEx-TDCX

Works withAyumi Ng

Satria

Creative Lead

Creative

Satria leads creative for client brands in Kenley's team, taking ideas from the concept through the shoot to the finished edit.

ExperienceEx-Fishermen Integrated

Works withKenley Chin

Danny

Senior Creative Lead

Creative

Danny is a senior creative lead in Kenley's team, leading concepts, shoots and edits for client brands.

ExperienceEx-Hepmil

Works withKenley Chin

40+In-house specialists across three divisions, backed by 700+ talents in the Cintra Network

Consulting

Consultants who run discovery, sign every prescription and own your number.

Jonathan · Hwee · Uzair

Client success+5 more

Account management, performance marketing, partnerships, casting and creators.

Ayumi · Shana · Justin · +5 more

Solutions+25 more

Creative, production and operations: the people who make the work and ship it.

Kenley · Cindy · Satria · Danny · +25 more

The bench

Extra hands. Same standards.

Vetted creatives at our HQ, on call for your dedicated Cintra team.

VideographersPhotographersEditorsMotion designersDesignersProducers & crewTalent & creators

04How we work with you

Four levels of accountability

Your
brand

The pod · DailyManagers · WeeklyHODs · MonthlyDirectors · Quarterly

Team to CEO, all around your brand.

A typical agency gives you one account executive. You get four levels of accountability.

If something goes wrong

15minPod handles it

30minLeaders step in

1hrYou're told

A team on your brand only
At your office, every working day
The core never changes; named deputies cover every role
The bench flexes in for shoots, events and surges

05Experience from

Where our people come from

AppleTDCXHepmilAsiaOneFishermen IntegratedGo! Go! Agents!Memedef Group

06What we stand for

Hold us to any of them

Five principles.

We exist because every business deserves marketing that pays for itself. A client can hold us to any of these five.

01Diagnose before we designWe don't recommend anything we haven't understood. The audit comes before the plan, every time.
02Design before we deliverEvery dollar of execution sits inside a plan with a number on it and a date next to it.
03Evidence over opinionFocus groups, data and customer conversations settle the argument. Not taste, not seniority.
04Consulting should pay for itselfEvery recommendation carries a target. If it can't, we don't make it.
05Ball is in our court, start to finishThe lead who diagnosed you stays through delivery.